Removing repetitive content and enhancing the casual tone.

Transitioning from static to dynamic emails, aligning with Peloton's active brand.

Redesigning emails for a fluid and appealing look.

Incorporating motivational imagery.

We used the Peloton bike handle as a divider to break template conventions and transitioned from a dark tone to vibrant red call-to-action buttons. Images extended beyond their frames, adding a sense of dynamism. The outcome was a portfolio that addressed Peloton's specific needs and established a new standard for engaging email campaigns.