MARS
WRIGLEY
If you've bought Mars Wrigley treats like M&M's, Skittles and Snickers online, there's a great chance I had the pleasure of crafting that product page.
My work includes headlines, video scripts, creative direction and storyboards.
Before and After
The Brief
The Amazon brand store needed to be challenged strategically while bringing in new Mars branding.
The Results
I developed the new brand store strategy and collaborated with designers to create a user experience that addresses barriers for eCommerce shoppers.
This led to a best-in-class brand store that regularly appears in pitch decks for VML.
Before and After
Out with the old…
In with the new…
I noticed how uninteresting nutrition/ingredient information is on retailer sites, so I worked with my designers to incorporate brand elements.
Skittles Dips are the fanciest Skittles yet.
The Brief
Introduce consumers to a new product while making the product page discoverable on retailer and search engine algorithms.
My Creative Role
I leveraged high-frequency search terms to inform the creative scenarios. Though the copy I wrote serves a discoverability purpose, it's still clearly written for humans and (very) on brand.
